Self-care means different things to different people - it's not a generalisation and it is not a one size fits all solution. In healthcare, self-care is considered a primary form of care for patients with chronic conditions who make many day-to-day decisions or self-manage their illness. This could mean preventative medicine for physical illness or meditation or counselling for mental illness. In lifestyle and wellness, self-care can mean taking time out for yourself with a bath and doing a yoga class. To you, it could mean something completely different.
There are of course critics that say people are just buying things they can't afford, and it has become too commercial. Yes, some people will go to an expensive spa and others will activate it with quiet walks along the beach with their dog, whatever choice YOU make is OK and no critic will take away the pleasure of our enjoyment. Instead, it is about investing in your healing, the way that you see best. No judgement.
No matter what school of thought you sit on; nurturing yourself is the right you need, and one size doesn't fit all. That is why we are running our special content series called Self-care Portraits, where we ask people we admire how they practice self-care in their life. We can't wait to bring you their stories.